When people cannot find what they are looking for, they give up or contact support. This checklist helps you identify navigation, labelling, and structure issues that make your website hard to use, so you know what to fix first.
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Work through the checklist section by section. For each question, select yes, no, or not sure, then note any issues you see. You do not need to fix anything yet. The goal is to understand where people struggle to find information and which issues matter most.
As you complete each row, the priority to fix is calculated automatically based on your answers and the impact on users. This helps you see, at a glance, what needs attention first.
Goal: Check whether the main menu makes sense to someone visiting your website for the first time.
Focus on whether labels are clear, written in plain language, and grouped in a way that aligns with user expectations.
Goal: Ensure secondary menus help users move forward rather than overwhelm or confuse them.
Look for long dropdowns, unclear relationships between menu items, and indicators that users may not know where they are on the site.
Goal: Help users quickly confirm they are in the right place.
Check whether page titles and headings clearly describe what each page and section contains, and whether someone could scan the page and understand it without reading every word.
Goal: Ensure links clearly signal where they lead and what will happen next.
Review whether link text is meaningful, consistent, and easy to spot, so users do not have to guess or click back and forth.
Goal: Support users who do not follow the main navigation.
Check whether the search is easy to find, returns useful results, and helps users recover if they take the wrong path.
Goal: Confirm information is organised in a way that feels natural to users.
Look for related content that is split apart, important pages buried too deep, or structures that reflect internal teams rather than user needs.
Start with items marked red or amber. These are calculated automatically and highlight the areas most likely to cause confusion, drop-offs, and support requests. Begin with small, high-impact changes before moving on to larger structural fixes.
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Created by Mugs Studio — www.mugs.studio
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